As they say "Necessity is the mother of invention"
We two weirdos (read Varun & Ashok) are the Father's of Adidiot.
As me and Ashok sat in the bus discussing Airtel ad we decided to impregnate
ourselves with a little bit of what we call our idiotic idea and we became
Father's to Adidiot.
First things first I would like to thank the Transport department of our company
since they are perpetrators of this whole creative crime that we have labeled
as Adidiot.
One fine day the transport department of our company introduced buses which
coupled with the regular traffic snarls gave us time to kill. And we decided to
take on the likes of O&M.
Both I and Ashok had observed the creative vacuum floating around in all the ads
that we see on the idiot box these days, there are ads which are really funny
or very well executed but do not serve the basic purpose of an ad to "catch
someone's attention long enough to deliver home the product or the pitch". We
felt that most of these ads could be improved upon and even the ads which were
otherwise good could have been better. What I felt was that companies have been
spending huge amount of money without anyone there to actually tell them how
good the product is being delivered to them by the ad agencies. That is where
we pitch in we want to pick up the good ads and than improve them further.
We don't know the technicalities of ad making but what we know is what most
won't even tell you.
We are not good but we will be better in short we know how to make out the good
from the bad and refine it further to the very best.
We pitch in where no one treads we tell you how your very good ad could have
been "A wow ad".
Ours is a product which is not a product but it does tell you how to improve
your product. You might be thinking who are these idiots blabbering about ads -
well we are the Adidiots.